Commercial Intelligence for B2B Growth
Understand what buyers research, how known inquiries develop, and where commercial performance deserves attention—with connected evidence you can inspect.
A connected view. Distinct evidence.
CANOPY brings customer-authorized website, search and CRM data into one place. Each source keeps its own meaning, reporting window and limitations.
Website analytics
Explore page performance and observed website activity using Google Analytics evidence.
Organic search
See the queries and pages behind search visibility and clicks with Search Console.
Paid search
Inspect advertising performance, search terms and campaign evidence from Google Ads.
Commercial context
Connect authorized CRM inquiry, company and deal evidence to supported buyer research.
Follow the research. Inspect the relationship.
Explore supported buyer journeys, page and article intelligence, and known-company activity. Open the evidence behind a finding before deciding what to do next.
Customer-authorized CRM intelligence can make supported journey context available to Sales. Google authorization does not itself authorize CRM updates.
Known and anonymous stay distinct
Browsing is not assigned to a contact or company without supported linkage. Probable relationships remain qualified.
Reported actions are not all leads
Advertising conversion actions and confirmed commercial inquiries remain separate.
Evidence supports decisions—not guarantees
Observed acquisition and research are not proof of causal revenue attribution.
Why CANOPY connects to Google
CANOPY's intended standard source connection requests Google Analytics read access for website reporting, Search Console read access for query and page analysis, and Google Ads access for advertising performance reports. OpenID and email identify the authorizing Google account.
Google's Ads permission includes management capabilities; CANOPY's source-reporting integration uses read-only API operations. This intended source-only connection does not request Cloud Platform, BigQuery, Drive or Gmail permissions. It is separate from infrastructure access and does not imply that every existing customer connection has already migrated to it.
CANOPY by Bonsai Global
Operated by Bonsai Global, LLC.
1871 44th Avenue, San Francisco, CA 94122, United States.